Analysys Masons’ Gorkem Yigit profiles Neustar
"Neustar's Trusted Call solutions provide a brand identity tool for all types of enterprises to improve customer engagement, protect company reputation and potentially reduce operational costs, and they help operators to reduce phone fraud (robocalling, number spoofing etc)."
Phone calls remain a popular touchpoint but due to the rise of fraudulent calls, especially in North America, customers are reluctant to respond to communications that lack clear caller identity and purpose. This results in important business to customer (B2C) calls going unanswered, which is a big cost and missed opportunity for enterprises.
There is growing regulatory pressure on CSPs to protect their customers by blocking or warning of illegal robocalling and preventing call spoofing with implementation of caller authentication standards.