April 20th, 2018

Trust Is Key to Engage Customers in Today’s Local Marketplace

To deliver a seamless omnichannel experience, multi-location brands and local businesses must traverse many mediums. Online listings are one important channel for driving in-store purchases.

According to a recent study, 97% of consumers use the Internet to find a local business. As people increasingly go online to search for the products or services they need, the accuracy and consistency of the information is critical.

Imagine the frustration you would feel as a customer if you needed to do a late-night pharmacy run for your sick child, you Google a nearby pharmacy but upon arriving find a “closed” sign. You quickly become one of the 73% of consumers who lose trust in a brand if the business information you find online is incorrect.

Instead, most consumers will opt for an alternative, and now more trustworthy, brand. In fact, it’s estimated that $10 billion in sales are lost every year due to missing or inaccurate online business information.

In order to protect your brand, businesses need to get the basics right. By ensuring business information is displayed consistently, reliably and securely across all the ways consumers search, you help establish a foundation of trust from the start. Ultimately, it ensures that your customers find you, know you and trust the connection with you.

To learn more, watch this video on trusted listing management.

 

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