We’ve all had this experience – your phone rings and without thinking, you answer the call and hear an automated voice saying that you’ve won a trip to Florida. Or more than just annoying, you get a call that looks like it’s coming from the IRS. Just like Tom who was scammed out of a few thousand dollars.

Consumers are more than fed up with unwanted calls and phone scams. It’s gotten to the point where they simply don’t answer phone calls from numbers they don’t recognize. This means that they miss out on important calls, like Stephen who did not get home for his daughter’s recital when he missed the call about rebooking his cancelled flight.

For businesses, this means 97% of their calls to customers are not getting answered. That has a huge impact on business operations and the ability to deliver a great customer experience. John was disappointed when the installation of his new home theater and Wi-Fi was delayed  because he didn’t answer a call from the installer to confirm his address.

With unwanted robocalls and phone scams creating widespread issues for businesses and consumers, the Federal Communications Commission (FCC) is taking the next step to stopping them. On Nov. 16, the FCC announced new rules to encourage voice service providers to block calls that appear to be fraudulent based on the number from where they originate. This includes stopping calls from numbers that are invalid, unallocated to any provider, or unassigned to any customer. It also allows blocking of calls from phone numbers that do not make outbound calls, which are identified as Do-Not-Originate (DNO) numbers.

What do these new rules mean for businesses, organizations and service providers? How will they help protect consumers from illegal robocalls? And what is needed to ensure legitimate calls are not blocked? Like the automated calls Jen gets from her pharmacy when her prescription is ready?

On Dec. 19, join us for a webinar on What You Need to Know about the FCC’s New Call Blocking Rules. During the webinar, our industry, product and legal experts will provide insights into the FCC’s new rules and share best practices to help telecom operators and businesses put those rules into place. And we’ll be sure to save time for some questions and answers. So don’t miss out on your chance to hear all the latest developments in the fight against illegal robocalling and caller ID spoofing.

As the market leader and a neutral, trusted provider of caller ID services in the U.S., Neustar has been actively engaged with the FCC to provide solutions to protect consumers. Our Strategic Caller Insights solution uses analytics to detect illegal robocall activity and presents consumers warning notifications so they can then decide whether or not to answer the call. Our Enhanced Caller ID solution lets businesses and organizations manage their Caller ID display, and ensure legitimate calls are not inadvertently blocked or tagged as suspicious.

We are also working with communications industry leaders via the Neustar Trust Lab on ways to provide trusted customer calling experiences. Visit callerid.neustar for more information.